My B2B Marketing Book

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Tuesday
May192009

Marketing Content Becomes My Obsession

My company, Marketing Interactions, is keeping me very busy and I'm writing so much for the marketing programs of B2B companies that it's taken all my creativity for a while. That said, I've started a new story which is a women's fiction with light paranormal elements. Something totally new and different to stretch my wings and my imagination. There's a wonderful medallion involved and some very cool characters whose stories are just begging to be told. The first scene shows the aftermath of a tornado, if that gives you some idea of the trauma just beginning to unfold.

This year will be the first in the last five years that I haven't attended the RWA National Conference, and I'll miss seeing all the people I talk to online the rest of the year. But work has my full attention. I am working on a marketing business book and am really excited about the opportunities my business is opening up for me in the writing realm. A marketing story can be as compelling as a fiction story, as long asreader experienceis the focus.

I'll be back to give you an update on the new story soon. Definitely faster than this post took!

Thanks for dropping by,
Ardath

 

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